2008 - 2022
For years, as part of her ongoing work, Liat Elbling has been wandering around neighbourhoods in Israel and photographs them. In the archive that has accrued are photographs of homes built as part of the national Bneh Beitkha (Build Your Home) project.
The project, in which the buyers are given permission to plan their home according to their own personal taste on land sold by the state at a subsidized rate, constituted a significant change in the public construction landscape in Israel. Effectively, the state relinquished its control over a uniform building style. This new method, marketed from the 1960s onward, was increasingly put into practice across the country, from north to south. This method of marketing proved a great success among buyers who were given a creative freedom rarely found in government housing projects...